The CRUX of Digital Fringe
Before 2014 Andrew Cameron Zahn was looking for a studio space and a way to build relationships with other digital artists after completing his MFA. He came across a space too large to serve as a personal studio, and after some deliberation and conversation with colleagues and friends, Zahn created CRUXspace, Philly’s only New Media Art gallery.
“Most of our shows are experiments,” he laughs. In the two years since its opening the gallery has featured an exhibition of work by internet provocateur Molly Soda, a collaboration with Philadelphia’s Mural Arts Program and several other shows exploring the boundaries of new technology. This Friday, as the Fringe begins, Zahn and Kim Brickley open the gallery’s doors for Digital Fringe @ CRUXspace.
After the success of last year’s premiere Digital Fringe there was one piece of feedback that many artists repeated: there should be a place for digital artists to meet, experience each other’s work. Echoing the interest of Digital Fringe Artists, Zahn and Brickley explain that having a physical space can be more impactful to audiences of digital art, that interaction with people in the space is nearly as important as interaction with the works of art themselves. They both agree that gallery openings are very important to them as ways of meeting interesting people and gaining new perspective on what they display. On the other hand, Brickley, head curator of CRUXspace, believes that “the beauty of digital art is that you can question traditional work, and physical location becomes obsolete.” Audiences around the world can participate in Philly Fringe as well as those who are able to make it to Kensington.
Zahn and Brickley curated some artists into Digital Fringe in an effort to present more interactive work, things that push the envelope. “There’s a performance element to interactive art,” Zahn explains in discussing the reason for collaboration with FringeArts. See the Digital Fringe display experiment at CRUXspace Friday, September 9.