Social Media Toolkit
Sat, May 20, 2017
12 noon–12 midnight
Blue Cross RiverRink
101 S Columbus Blvd, Philadelphia, PA 19106
SOCIAL MEDIA TOOL KIT
Post Your Art Out
Thank you for committing to FringeA-Thon, an epic dance benefit for FringeArts and our beneficiary partners! Below are some tools and tips that will help you promote your fundraising campaign on social media. Pull out your dancing shoes and snap a selfie – you’re going to be a star!
Facebook, Twitter and Instagram are great tools that will help keep your friends, family and donors up to date on your fundraising progress. By sharing and updating people on your social media channels, you will receive more support for your campaign, while also helping increase awareness and support of FringeArts. (cue in the jazz fingers). Let’s get started!
Personalize your fundraising page! Tell your story about why you are dancing and why you are supporting FringeArts. Add photos and videos as you train and practice for the FringeA-Thon – it will help your donors feel involved.
Sweatband? Check! Leotard? Check! Tutu? Check! Moonwalking shoes? Check! Now it’s time for a selfie!
Snap a shot of yourself (or your team) and introduce yourself to your network on Facebook, Instagram, and Twitter. Post regular updates as you creep closer to your fundraising goal. We’ve provided some sample posts below to get you started, but be creative. This is for Fringe, after all!
This is important. Follow us! When you post on social media, always tag FringeA-Thon and also use a hashtag below!
Hashtags: #FringeAThon17 #DanceYourArtOut #DanceMyArtOut
Tips and Sample Posts
Once your personal fundraising page is set up, we recommend sharing your progress on your social media platforms daily. Below are a few sample posts you can use to promote your fundraising campaign!
- Tip #1: Make your posts short and sweet. Use photos and always add your link! Posts with images help make a bigger impression in the news feed.
- Tip #2: Share your fundraising link on your Facebook page, and encourage your friends to re-share your post.
- Tip #3: Facebook private messages are a great way to get in front of potential donors on Facebook. Send a short, personal note explaining what you are doing, and how they can help. Don’t forget to share your link!
- Tip #4: Update, update, update! Share updates of your fundraising (and dance) progress on your Facebook page. Share fun photos and videos and always share your link.
Sample Facebook Posts
- Example #1: “Friends! I’m committing to do something really fun, for a really great organization: I’ve decided to dance for 12 straight hours at @FringeA-Thon – a dance marathon supporting @FringeArts. Support me by making a donation of any amount you’re comfortable with to my page! [Insert Link]
- Example #2: [Change your profile picture to help promote your campaign] My profile picture shows what I’ll be doing over the next couple of months! Training for @FringeA-Thon – a 12 hour dance marathon while raising money for @Fringearts! Make a gift to my campaign and help me make a difference! [Insert Link]
- Example #3: So you think you can dance? I do! I am going to #DanceMyArtOut at @FringeA-Thon on May 30 to benefit @FringeArts. 20 hours of dancing, 20 hours of fun. Please help me by making a gift to my fundraising page and resharing this post with your friends! Check out my page here: [Insert Link]
- Tip #1: Remember Twitter only allows 140 characters per tweet. Be short and sweet, and always include the link to your fundraising page. You can use a link-shortening site like https://bitly.com/ to save some character space.
- Tip #2: Use images whenever possible. Photos of yourself or your team “at work” can help tell your story and remind people about what you are doing.
- Tip #3: Use the hashtags #DanceMyArtOut or #DanceYourArtOut when updating your followers. This is a great way to connect with the other FringeA-Thon fundraising participants.
- Example #1: “I’ll be dancing for 12 hrs at @FringeAThon! Support my campaign by making a gift to @FringeArts! http://bit.ly/2igzvIa #DanceMyArtOut”
- Example #2: “I’m joining @FringeAThon, a 12-hr dance-a-thon supporting @Fringearts. Join me or make a gift here: http://bit.ly/2igzvIa #DanceMyArtOut”
- Example #3: “Help me reach my goal! Make a gift, and I’ll dance at @FringeAThon for 12 straight hours! http://bit.ly/2igzvIa #DanceYourArtOut”
- Example #4: “So you think you can dance? I do! Donate $12 & I’ll dance for 12 hrs at @FringeAThon! Dollars support @Fringearts! http://bit.ly/2igzvIa”
- Tip #1: Hyperlinks don’t work in Instagram captions, so add to your fundraising page link to your profile and direct people to “view the link in profile.”
- Tip #2: Post photos and videos of your progress – and use this as an opportunity to thank you donors.
- Tip #3: Keep the caption short and sweet. People tend not to read longer posts.
- Tip #4: Tag FringeArts and FringeA-Thon and use the hashtags to help viewers see what other participants are doing.
- Example #1: “I’m going to #DanceMyArtOut on May 20 at @FringeA-Thon, a 20 hour dance marathon to support @FringeArts! Support me by making a gift. Fundraising link is in my bio.”
- Example #2: “Here’s a photo/video of my team training for @FringeA-Thon. Help us reach our fundraising goal by making a donation! Visit the link in my profile to learn more. #DanceMyArtOut”
- Example #3:(Image of your fundraising page) “Check out my fundraising page. I’m almost at my goal! Thanks to all of you who have donated so that I can #DanceMyArtOut at @FringeA-Thon. If you haven’t yet, make a gift, and help me hit $XXX! Link in bio.”
Using Crowdrise to Promote On Social Media
Crowdrise is the fundraising platform FringeA-Thon uses to create your fundraising page. You can use Crowdrise to easily post to social media while signed into your account! Cue the air guitar.
To promote your campaign, go to the MANAGE CAMPAIGN tab on your fundraising page and click any of the social icons in the Ask For Donations section. You can post to Facebook, Twitter, LinkedIn and Google+. Here are some tips:
- Be sure to include the link to your fundraising page and ask your network of friends to help you hit your fundraising goal by making a donation and also resharing your posts.
- The more personal you make the ask, the more effective it will be.
- Use this function during your fundraising milestones: when you first start; your mid-way point, and when you are almost at your goal
- Ask more than once. Send reminder emails with updates on your fundraising and dancing progress.
- It’s always nice to show love. Thank your donors on social media.
Imagery/Logos for Social Media Use
Click each photo to open their full-size versions, then drag them to your desktop and use them to get your friends and family excited about FringeA-Thon!